Case Study: ItsColdOutside
ItsColdOutside is a search optimisation and search marketing firm in Altrincham, Cheshire. As part of permanent employment with them, I undertook the complete redesign and redevelopment of the site. The overall aim of the redesign, aside from showcasing the services that ICO offers, was to rebrand the company with a more friendly, accessible look.
The new features that were developed include:
SEO-friendly layout with complete validation
Custom Wordpress installation and integration for blog areas
Forums for customer service and sharing of information and best practice
Twitter integration
Social media strategy: Facebook, Twitter, Squidoo and more
